Your Economic Influence
You are in control of impressive economic power and have major influence. Whether it feels like it or not, you are a difference maker. Here are the facts:
You are making the money.
- In the U.S., women hold at least 50-percent ownership in 14.5 million businesses, employ 12.9 million people, and generate $3.3 trillion in sales.
- Source: 60+ Women in Business Statistics 2026 and the Well Fargo Impact of women-Owned Business Report.
- If U.S.-based women-owned businesses were their own country, they'd have the fifth largest gross domestic product in the world—ahead of France, the U.K., and Italy.
- Source: National Women's Business Council (NWBC) and American Express
- Women represent a growth market contributing to the economy—that is more than twice that of China and India combined.
- Source: The Boston Consulting Group (BCG)
- Findings: In their study titled "The Female Economy," BCG researchers found that women control roughly $20 trillion in annual consumer spending globally.
You hold decision-making power.
- Women control $31.8 trillion in annual global spending.
- Source: Boston Consulting Group (BCG)
- Women control consumer spending by purchasing 93 percent of the food, 61 percent of consumer electronics, and 65-68 percent of the new cars.
- Source: Marketing Zeus and Forbes
- Women oversee more than one third of all financial assets.
- Source: McKinsey & Company and 1919 Investment Counsel
- 60 percent of women are the primary breadwinners.
- Source: Allianz Women, Money, and Power Study and more recent 2025 CFP Board Research.
- 69 percent of women primarily handle major investment decisions and retirement planning.
- Source: CFP Board